Social Media Platforms are essential for SEO.
Google Plus is a platform that many do not give much attention to.
But it is a critical part of SEO and SMO. Also, this platform effects ranking of your website.
Learn WHYs and HOWs as we build our own presence on the google plus. But first we have to learn why is google plus so important to our Search engine ranking. Since google has tweaked its engine over the years.
Thus this slight tweaking ensures that google plus pages gets equal and in certain cases better ranking over your own website. And therefore, Relevant articles and posts from google plus may trump even the most popular web sources and your competitors in terms of ranking.
Ultimate game plan is to promote your brand. Hence there is no harm in weighing google plus as equally to the other social networks.
Thus concluding the article, know HOW-TOs of G+ click on: Search Engine Watch